Commercial video production in Tallahassee
Short-form video built to earn attention from people who were not looking for you, then get them to do one specific thing.
Recent productions in this format
What commercial video is
A commercial is a persuasion piece with a runtime limit. It introduces a product, service or campaign to an audience that has no context and no patience, and it is designed for a specific placement: paid social, pre-roll, broadcast, a landing page or an in-room screen. Everything, pacing, framing, sound and duration, follows the placement.
Who this is built for
- Teams launching a product, service line or location
- Organizations running a paid campaign that needs creative
- Brands whose current spot no longer matches the business
- Marketing leads who need multiple durations from one shoot
What can be produced
Most engagements produce more than one finished piece from the same production.
- 15, 30 and 60-second spots
- Vertical and square cutdowns for paid social
- Product and demonstration video
- Launch and announcement films
- Campaign photography captured on the same day
What business objective it supports
- Introduce something new to an audience that has never heard of it
- Improve performance of an existing paid campaign
- Give a launch a center of gravity across every channel
- Replace stock footage with something that is actually yours
What affects cost
- Creative development and scripting
- Cast, locations, permits and art direction
- Shoot days and specialty gear such as motion control or drone
- Number of finished durations and aspect ratios
- Music licensing, sound design and color grading
What affects timeline
- Concept approval before production can be scheduled
- Casting and location availability
- Media buy deadlines working backward from air date
- Volume of cutdowns and platform versions
How we think about the work
Objective, audience and platform are decided before the shot list. The same seven steps run every engagement, scaled to the size of the project.
- 01
Objective
What should this content accomplish? We start with the business result the work is supposed to support, not the shot list.
- 02
Audience
Who needs to care? A board, a buyer, a candidate and a member are four different films, even when the subject is identical.
- 03
Platform
Where will they encounter it? A LinkedIn feed, a landing page, a paid placement and a stage screen each set different rules for framing, length and sound.
- 04
Story
What makes it worth watching? The idea, the structure and the opening seconds are decided before anything is scheduled.
- 05
Production
Create the work. A calm, prepared crew that protects your people's time on camera and captures everything the deliverable list will need.
- 06
Distribution-ready
Build the versions the plan called for, durations, aspect ratios, captions and platform masters, organized and labeled for the people publishing them.
- 07
Measure
Evaluate against the original objective. Depending on the project that may mean views, watch time, engagement, clicks, traffic, inquiries, applications or registrations, measured by your team, in your own analytics.
What to ask any production company
These questions separate a real production partner from a quote with a low number on it.
- Who is actually directing on the day, and will that person be on set?
- What is included in the quote, crew, gear, travel, editing, revisions, music licensing, captions?
- How many revision rounds are included, and what counts as a revision?
- What deliverables and aspect ratios do I receive, and who owns the footage afterward?
- How much of our team's time is required, and when?
- Can I see complete finished work of this type, not just a highlight montage?
Related services
Tell us what this video needs to do.
Send the objective, the audience and the deadline. We will come back with an approach and a realistic range.