Objective. Audience. Platform. Then a camera.
The same seven steps run every engagement, scaled to the size of the project. The work starts with what the content has to accomplish and ends with measurement against that same objective.
- 01
Objective
What should this content accomplish? We start with the business result the work is supposed to support, not the shot list.
- 02
Audience
Who needs to care? A board, a buyer, a candidate and a member are four different films, even when the subject is identical.
- 03
Platform
Where will they encounter it? A LinkedIn feed, a landing page, a paid placement and a stage screen each set different rules for framing, length and sound.
- 04
Story
What makes it worth watching? The idea, the structure and the opening seconds are decided before anything is scheduled.
- 05
Production
Create the work. A calm, prepared crew that protects your people's time on camera and captures everything the deliverable list will need.
- 06
Distribution-ready
Build the versions the plan called for, durations, aspect ratios, captions and platform masters, organized and labeled for the people publishing them.
- 07
Measure
Evaluate against the original objective. Depending on the project that may mean views, watch time, engagement, clicks, traffic, inquiries, applications or registrations, measured by your team, in your own analytics.
What we need from you
- One decision-maker who can approve creative direction
- Access to the people and spaces the story requires
- Any brand assets, logos, fonts and existing footage
- Consolidated feedback per revision round, not individual replies
- Clarity on where the finished video will run